Brand & Website Design
Brand & Website Design
Harborview Property Management
Harborview
Property Management
A brand and Showit website designed to attract high-value property owners in Austin, Texas.
A brand and Showit website designed to attract high-value property owners in Austin, Texas.
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Brand & Website Design
Brand Overview
Brand Overview
Harborview Property Management needed a website that matched the quality of service they provided. Their existing online presence felt outdated, lacked credibility, and wasn't effectively communicating their value to prospective property owners.
The goal was to create a modern brand experience and conversion-focused Showit website that would build trust from the first interaction, clearly communicate their expertise, and make it easy for potential clients to take the next step.
Harborview Property Management needed a website that matched the quality of service they provided. Their existing online presence felt outdated, lacked credibility, and wasn't effectively communicating their value to prospective property owners.
The goal was to create a modern brand experience and conversion-focused Showit website that would build trust from the first interaction, clearly communicate their expertise, and make it easy for potential clients to take the next step.
The Challenge
First impressions were working against them.
First impressions were working against them.
Harborview was growing, but their website didn't reflect the quality of their service. The design felt outdated, the messaging wasn't clearly communicating value, and potential clients weren't getting a strong reason to trust the brand.
In a competitive rental market, credibility matters. Harborview needed a website that looked professional, communicated expertise, and made it easy for property owners to take the next step.
Harborview was growing, but their website didn't reflect the quality of their service. The design felt outdated, the messaging wasn't clearly communicating value, and potential clients weren't getting a strong reason to trust the brand.
In a competitive rental market, credibility matters. Harborview needed a website that looked professional, communicated expertise, and made it easy for property owners to take the next step.
They needed two things: a website that built trust immediately and communicated their premium positioning — and a contact experience that made it effortless for a property owner to take the next step.
They needed two things: a website that built trust immediately and communicated their premium positioning — and a contact experience that made it effortless for a property owner to take the next step.
Before & After
What changed?
Outdated website with no clear CTA
Cluttered layout with sidebar and news ticker
Generic green color with no brand identity
Emoji icons used as service graphics
No testimonials with real credibility
Properties shown in a plain HTML table
"Photo Coming Soon" in the hero image
Zero conversion strategy
- Outdated website with no clear CTA
- Cluttered layout with sidebar and news ticker
- Generic green color with no brand identity
- Emoji icons used as service graphics
- No testimonials with real credibility
- Properties shown in a plain HTML table
- "Photo Coming Soon" in the hero image
- Zero conversion strategy
Before
- Premium dark green + gold brand palette
- Cormorant Garamond editorial typography
- Hero with real property photography
- Portfolio section with 4 managed properties
- 4 testimonials with headshots and specifics
- Single clear CTA on every page
- Services page with photo + tag system
- Trust signals on the contact page
After
After
Outdated website with no clear CTA
Cluttered layout with sidebar and news ticker
Generic green color with no brand identity
Emoji icons used as service graphics
No testimonials with real credibility
Properties shown in a plain HTML table
"Photo Coming Soon" in the hero image
Zero conversion strategy
The Solution
A website built to convert,
not just look good
A website built to convert,
not just look good
Every design decision was made with one goal: make a high-value property owner feel confident enough to fill out the contact form. The brand identity, the typography, the property portfolio section — all of it works together to answer the question: "Can I trust this company with my investment?"
Every design decision was made with one goal: make a high-value property owner feel confident enough to fill out the contact form. The brand identity, the typography, the property portfolio section — all of it works together to answer the question: "Can I trust this company with my investment?"
Conversion Design
Objection Handling
Lead Qualification
A focused form with smart field choices (number of units, biggest challenge) that qualifies leads before the call. Four trust signals below the form address the exact objections a property owner has at the moment of decision.
Objection Handling
Pricing Card
Services Layout
Each service presented with a photo, description, and tag system showing exactly what's included. The management fee pricing card at the bottom handles the most common client objection before the call.
Designed a 4-card property grid showing real managed properties with occupancy rates, average rents, and location — a credibility device no competitor uses. This alone tells a story that copy cannot.
Data display
Portfolio Cards
Social Proof
Hero with real property photography, an eyebrow tag establishing location and credibility, a headline that speaks directly to the owner's frustration, and a stats bar showing 120+ units, 98% occupancy, and a 5-star rating above the fold.
Photo-led hero
Trust signals
Color Palette
We built a premium color palette (forest green + warm cream + gold) and paired Cormorant Garamond with DM Sans for an editorial, high-end feel that separates Harborview from every generic property management site in Austin.
Visual Direction
Typography System
Color Palette
We built a premium color palette (forest green + warm cream + gold) and paired Cormorant Garamond with DM Sans for an editorial, high-end feel that separates Harborview from every generic property management site in Austin.
Visual Direction
Typography System
Color Palette
Brand identity & visual system
Hero with real property photography, an eyebrow tag establishing location and credibility, a headline that speaks directly to the owner's frustration, and a stats bar showing 120+ units, 98% occupancy, and a 5-star rating above the fold.
Photo-led hero
Trust signals
Conversion Structure
Homepage — trust from the first scroll
Designed a 4-card property grid showing real managed properties with occupancy rates, average rents, and location — a credibility device no competitor uses. This alone tells a story that copy cannot.
Data display
Portfolio Cards
Social Proof
Property Portfolio Section
Each service presented with a photo, description, and tag system showing exactly what's included. The management fee pricing card at the bottom handles the most common client objection before the call.
Objection Handling
Pricing Card
Services Layout
Services page — detailed and credible
A focused form with smart field choices (number of units, biggest challenge) that qualifies leads before the call. Four trust signals below the form address the exact objections a property owner has at the moment of decision.
Conversion Design
Objection Handling
Lead Qualification
Contact page — designed to close
Deliverables
Results
From outdated to premium...
From outdated to premium...
This is a concept project — so results below are projected based on industry data and the specific design decisions made. The before state is a fictional representation of a typical outdated property management website.
This is a concept project — so results below are projected based on industry data and the specific design decisions made. The before state is a fictional representation of a typical outdated property management website.
METRIC
BEFORE
AFTER
CHANGE
METRIC
BEFORE
AFTER
CHANGE
First impression (design quality)
Generic, outdated
Premium, trustworthy
Major
Lead response time
24–48 hours
Contact form + clear CTA
Improved
Trust signals above the fold
None
Stats bar + social proof
Added
Portfolio credibility
Plain HTML table
4 premium property cards
Major
Testimonials
1 generic quote
4 named owners + headshots
Major
Mobile experience
Not considered
Fully responsive layout
Added
Mobile experience
Not considered
Fully responsive layout
Added
Testimonials
1 generic quote
4 named owners + headshots
Major
Portfolio credibility
Plain HTML table
4 premium property cards
Major
Trust signals above the fold
None
Stats bar + social proof
Added
Lead response time
24–48 hours
Contact form + clear CTA
Improved
First impression (design quality)
Generic, outdated
Premium, trustworthy
Major
Want a website like this for your property business?
Let's build a brand and website that helps you attract more leads, build trust, and stand out from the competition.
